Couple of talks at recent digital marketing events made me realise that we’re all scrambling hard to keep the pace. We were all happy to deploy our shiny new responsive sites, only to see bootstrap release v3, now it’s the mobile-first approach. Adaptive is the new responsive, twitter cards are already old hat, Facebook business pages go through yet another update. Not to mention all the new APIs for e-commerce and fulfillment. You’ve deployed the universal analytics but that’s not quite enough. Segmentation is the new black, and it all takes time to implement and adjust your digital offering to new approach, personalization and all. And why are you not on Vime??
It was refreshing to hear others admit honestly that they are also finding the pace challenging. Don’t get me wrong, I love it, that’s why we’re all in digital, right? Because it offers so much variety and adapts quickly to new times. But it does all make your head swirl. Just a bit :)
Now and again there comes a day, when everything than can, just breaks. The bugs and errors pile up, or the whole data centre goes down, one frantic phone call follows another, getting to the bottom of issues among a circle of suppliers takes FOREVER, and nothing seems to be getting fixed. It’s called a ‘s**t day’, and it just comes from time to time, we work with computers, it just can’t be helped. Murphy’s law kicks in and one disaster attracts another, and there it goes.
Just hold on. Don’t panic. Keep your nerves in check, it WILL pass. Don’t have another coffee! Prioritize the problems, resolve what you can, beg with suppliers and trust that they’re doing everything to remedy the situation. Shout if they aren’t :) And slowly slowly it will all start falling into place. Talk to clients, pick up the phone and keep them informed, they will appreciate it. If they get impatient, remind them that none of it happened on purpose, and that you’re working hard to fix things. Hopefully they’ll understand, and if not, you’ve done your best. You will also learn a lot from this. A meltdown will show you all the holes you need to plug, the bugs and setup issues. You will fix all these things and everything will work better. Until next time ;)
At the October London Product Tank, one member of the audience asked the panelist ‘how do you know, if to improve the product, keep optimising, or just to scrap the whole project?’
I thought it was a good question, in terms of experience. I think, but it would be good to hear other people’s opinions, that it all boils down to gut feeling. If the product is underperforming, Jo Binding said, you can go back to initial stages, and re-assess the approach, evaluations, see where you’ve gone wrong and that might give you a hint of where to look to improve/fix. However, the decision to keep improving or scrap will at some point be down to your instincts. You will know if the product has enough potential, or you will know deep down that the chance has passed.
(And I’m not talking here about products that you knew from the beginning were wrong, and you were producing them as demanded by stakeholders)
Recently came accross a very neat online time tracking application – Harvest.
I must say it’s very good and easy to use, the best feature is the
stopwatch – you can start/stop it and forget about it rather than
looking at the clock all the time. I’m impressed.
However there’s a glitch. A tiny one, but very annoying. It calculates the time in
decimals, so if the stopwatch goes up to 0.70, and then you want to add
another ten minutes to it, you get confused. BUT there’s an easy way
around it, you can put :10 in, rather than .10, and it will
automatically convert it to the decimal format.