Estimote Beacons

Came across these today: estimote.com beacons (Real world context for your apps)
http://www.pocket-lint.com/news/123730-apple-s-ibeacons-explained-what-it-is-and-why-it-matters

I think it’s one of these things that sneaks into the market, looking all cute, but has power to change the game in a major way. I am trying to see the practical application of these, but I think the potential is huge. Google analytics in real life. Indoor navigation. Targeted content in retail shops. It could just be the thing that will bridge the online and brick and mortar retail experiences. Rock on.

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