valentine’s / galentine’s / trends

It seems that Galentine’s Day is definitely gaining momentum, so certainly a trend to incorporate into your marketing strategy for this year..
Obviously, in jewellery, Valentine’s is a huge thing, but it is aimed at people in relationships, which makes it quite selective. The intensive hype about Valentine’s is quite excluding towards single people, and gets tiring very quickly, which might lead to some resentment towards a brand…¬† And so it’s a great idea, that people are pushing back and celebrating all sorts of relationships instead: friendships, girl-friends and pals… As for marketing, a perfect opportunity to communicate with a segment of your audience, that you have historically excluded/ignored during Valentines, and possibly with a slightly different product range too, so win-win.

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ES: Forget Valentine’s Day, girls… here’s everything you need to know about Galentine’s Day