Instagram business accounts

Business accounts are coming to Instagram, and with them – some powerful analytics capabilities:

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“Instagram is giving marketers everything they could ever ask for: follower demographic analytics. Now, you’re able to see where your followers are located, their gender, and their age.”

Apart from user insights, we will also be able to look into post analytics and view the reach, impressions and clicks. The userbase was desperate for these, and Instagram has listened.

But we still miss the old logo!

Read more: Your First Look at Instagram’s New Analytics